How to Make An Elevator Speech

An elevator speech is a short statement designed to get the attention and interest of investors, potential customers, and other people important to your business. It explains in simple terms what you do, why you do it, how you’re unique, and why it’s important to the listener. this short speech should do all of that in 30 seconds or less – typically the time an elevator ride takes or the time people have at networking meetings to introduce themselves.

As a business owner you must have a concise message that tells prospective customers/clients what your unique value proposition and how you can help them.

For entrepreneurs the speech should present your business in a way that gets attention and makes a listener interested enough to say, “Tell me more.”

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