Make Your Next Pitch Instantly More Compelling By Using This One Philosopher's Framework

Want to know with confidence that your elevator pitch will land? Would clarity and persuasion help you attract more clients, investors, mentors and sales? To maximize success in conversation, ensure you are following Grice’s maxims.

Twentieth-century British philosopher Paul Grice shifted the way we think about semantics and language. His maxims for conversation are part of his work on the cooperative principle, which states that when people engage with one another there are unspoken assumptions around how the conversation will unfold. Research tells us that we grasp the nuances of Grice’s maxims from an early age; a 2015 study found that children as young as six years old could distinguish the presence or absence of all of the maxims when listening to someone speak. 

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