Smoke and whiskey makes new business for local grad

Jordan Oberholtzer wins $10,000 prize for startup booze business

Even though a profitable all-inclusive whiskey smoking kit may seem like a solid “Shark Tank” pitch, Jordan Oberholtzer sees a different path for his start-up business: taking it slow. 

“I’m still in college and my parents have their own jobs. … We don’t really want to have to go out there and then take on the responsibility of getting $100,000 from Mark Cuban and then having to dedicate our lives to this,” Jordan, now a junior at St. Olaf University, joked. 

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